Instagram is one of the fastest-growing marketing tools of this generation; for this reason, anyone can make money with some patience and a few simple startup techniques. By creating a dedicated, well-kept Instagram account with high-quality content, reaching out to brand names or photography sites, and generating content for which folks are willing to pay, you too can earn money through Instagram!
With over 300 million users sharing more than 70 million photographs and videos every single day as of January 2015, it’s not all that surprising to see that several big Instagram users are raking in big bucks from the millions of people who follow them and engage with their posts.
What’s even more inspiring is that most of them are just regular people who stayed consistent with posting and interacting on their accounts to build up their followers as time passes.
If you love socializing on Instagram and have a sizeable number of engaged followers, or if you’re at least willing to put in the time and effort to start building it up, then there’s no reason why you shouldn’t be able to begin making hundreds or even thousands of dollars from this one social platform alone.
There are plenty of different paths you can take to start earning, and while they might appear easy on the surface, remember that any kind of online income generation strategy does take time plus work before you begin seeing real results.
Instagram is a Force of Nature
What was merely a photo-sharing app initially has become one of the very best social media platforms in less than seven years.
No matter how you slice it, people adore Instagram and its one of the most popular ways to share photos.
In many cases, you even pick Instagram over Google Images when searching for pictures.
It’s just so simple and accessible, as well as a large proportion of the images are super high quality.
You’ve probably heard stories of Instagrammers who are cashing in on the images they snap and share daily. You might’ve even looked at your own sizeable following and thought, Maybe I can do that also.
Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have a reach and influence found out two things many companies struggle with.
Collectively, these two things offer the opportunity for Instagram creators to investigate multiple streams of potential earnings, whether they wish to build an empire or just earn some extra cash and free stuff.
What to do: Bring Followers
First things first: what’s your following like? You should know from the start that most brands will expect a solid and loyal following in order to establish a working partnership. If you’re lacking in this department, there are a number of straightforward ways you can increase your amount of followers whilst constructing a professional look for your account.
Fill out your bio with all the appropriate info: This includes your contact information, what you post about and where you’re from. Add in several keywords and even a couple of hashtags to ensure you’re easily findable by the right type of followers. Something like: Beauty Blogger from San Francisco with a penchant for travel. Business question: email@example.com
Post regularly: To grow numbers, you want to be posting several pictures every day but be warned, don’t post all at once or this will actually work against you! In the event, you can’t commit to that many posts, then simply be sure you are publishing one quality picture every day.
Take good photographs: Which leads you to the next point! Ensure that your images are of the very best quality with attractive effects. There’s no point posting a poor image, so actually take your time to ensure you are producing ones of the best quality.
Use relevant hashtags: It’s unlikely your pictures are going to travel very far without applicable hashtags. Familiarize yourself with the top ones to do with your field of interest and make sure you are including them in each and every post. Using the TagForLikes program for thoughts and to save custom ones.
Engage with your followers: It’s not possible to anticipate all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with genuine content, people will likely be drawn to take a look at your account and, hopefully, join your loyal rank of followers.
Just how Many Followers Do You Want?
If by now you’re wondering how many followers you need to make it happen, the short answer is not as many as you think.
The long answer depends on factors that range from:
What niche you’re in and how readily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top hashtags)
How engaged your followers are (100K fake followers won’t amount to much).
Which revenue channels your research.
Naturally, the more engaged followers you have, the better. So be sure to also have a look at the guide: How to Build a Massive Following on Instagram.
While top Instagrammers make thousands per post on the photo-sharing platform, even those with a smaller-but-participated following of 1000 have the potential to profit.
How to Generate Income on Instagram
Depending on your unique brand of Instagram content, your audience, as well as your amount of commitment, you can generate income on Instagram in the following ways:
- Doing sponsored posts for brands that want to get in front of your crowd.
- Becoming an affiliate and making a commission selling other brands products.
- Creating and selling a physical or digital product, or offering a paid service.
- Selling your photographs.
- The beauty here is that chasing one revenue stream doesn’t automatically rule out another.
So let’s start with the most frequently encountered way of Instagram monetization: partnering with brands as an influencer.
Work With Brands on Sponsored Posts
The term influencer gets thrown around a lot these days.
An influencer is basically anyone who’s established themselves an online reputation by doing and sharing wonderful things online. To their audiences, influencers are tastemakers, trendsetters and trustworthy experts whose opinions about particular subjects are respected.
Many brands just can’t compete with that and so they partner with influencers instead to do sponsored places that help get the word out about their products.