The Contribution of Social Media to your Business

Social Media

Social media is the new advertising tool! It can help a business bring in more customers! Small businesses should look to social media as an internet tool to boost sales!

While these statements may be true, it is necessary to plan out your efforts before attempting to utilize online marketing tools.

Gain Valuable Customer Insights

Social networking generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million pictures and videos uploaded to Instagram. Behind these amazing numbers is a wealth of info about your customers who they are, what they like, and the way in which they feel about your brand. Through daily active participation and social listening, you can collect relevant customer data and use that information to make smarter business decisions.

Provide Affluent Customer Experiences

Even though you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect quick response times and 24/7 support businesses that produce win out.

You can get more online exposure through social media

Of course, as a business proprietor, you would like your company to get more exposure and so become more visible to your market. The good news is that it is more doable now because of social networking.

Don’t forget, more folks are spending longer hours on social networking sites today. Meaning to say, there is this bigger opportunity for you to let them found you online and Therefore promote your company.

Through social media, you can hear what people say

Social listening is what it’s called, a process where you listen to people’s thoughts and insights through social networking. Apart from just knowing what individuals think about and feel, most especially about your brand, you also need to monitor mentions.

Here, you have to be very observant. You also have to be open-minded, too, because you are unable to anticipate 100% positive ideas and even opinions from individuals. But of course, irrespective of how negative some things are, they can still allow you to improve your company.

It’s possible for you to generate leads through assistance from social media sites After societal listening, you can already go to the next step lead generation. It is already one of the most crucial benefits of the latest social media. Additionally, it is a symptom that indeed, social networking sites can help you create targeted leads in your business which will ultimately result in more sales.

Facebook is one of the leading social media sites in regards to the generation of leads. In fact, there’s already 77% of B2C companies who confessed to generating leads through Facebook.

See: Achieve your Company Aim through Facebook Advertising

Social networking attracts more customers

What’s really cool about social media is that it can really enable you to acquire new customers. Since it has a wide coverage, social media has the capacity to influence people and convince them that particular products and services are worth buying.

Facebook is one excellent example. Still called the top social networking sites on earth today, Facebook has made selling even better because of its influence. In 2013 alone, there was already 23% of marketers who actually gained more clients throughout using this social networking site.

Social media lets you contact your prospective customers with personal touch
Everybody is online now, regardless of age. That’s why, in case you are a business proprietor who will use social media for business, it is worth noting that there are already different kinds of folks there. Actually, even individuals who are over 65 years old still use social media.

You can establish relationships with potential customers

Folks are getting fonder and fonder of social media each day. In fact, they access to their accounts on social networking sites almost everywhere. Meaning to say, these sites are not just used at home; they’re used within their respective offices, too. People even use these platforms to learn work-related matters.

Therefore, people now have been spending more time for social media. And since individuals are spending more time for these platforms, it’s no longer hard to build a strong relationship with them.

It’s possible for you to reinforce positive behavior and loyalty through wages.
When you already have a powerful relationship with people online, the next thing to do is reward them to inspire them to continue their positive behaviors. This way, you can make them feel that you really do appreciate what they may be doing. In addition, if you are smart enough to come up with a superb program, you can, in fact, benefit from the situation and gain directly from it.

Among the things you can offer your avid followers are special promos and discounts. Let them feel that due to their support for your brand, they deserve these hot offers others cannot just get.

Rank higher

Social networking signals have an impact on SEO. Meaning to say, the more active you get on social media sites, the more searchable you become.

As an example, you post something on your website and because it’s really cool and people like it a lot, they share it many times using their social media accounts. The great the news is that this content of yours will truly enable you to rank higher because they prove to be good content. It’s a type of link building, which is also another important the thing in Search Engine Optimization.

Minimize cost without sacrificing quality

You don’t spend a lot of money only to have your brand promoted. As well as the matter is, you yourself can do it while at the comfort of your home or office. Whats more, you can make use of creativity to produce a plan to promote your company.

Remember, today’s influencers do not merely contain personalities on mainstream media. Many individuals now decide based on what they see on social networking sites, also.

Even more, their decisions are usually affected by the notions and opinions of their family and friends who are so into social networking.

No wonder, social media marketing is now being used by different businesses. Social media is powerful and at the same time, very affordable. Social networking is real, is quite successful in many ways. Company owners should be able to maximize its power and take it to their advantage for their various brands.
Social media, indeed, is very effective in several ways. Business owners ought to be able to optimize its power and take it to their advantage for their respective brands.

Increased visibility

Every chance you have to increase your companies visibility is valuable. Your social media networks could be viewed as channels for your business voice and content. This is important because it simultaneously makes you more accessible for new customers, and makes you more familiar and recognizable for existing customers.

For advanced social networking business owners, an example of this could be that a frequent Twitter user hears about your company for the first time only after stumbling upon it in a newsfeed. Or an otherwise apathetic customer becomes better acquainted with the company after seeing its presence on multiple social media platforms.


Virtually all social networking sites are free to utilize and place you in direct contact with prospective customers without you having to pay a penny. You may only have to send an email to current customers, asking them to join, follow, like or pal you, to get things under way. If you have a modest budget for advertising, you may want to purchase an advertisement that appears on the social media site. The ad will appear on the pages of those whose profiles fit in with your company’s style or targets. Usually, the price of an online advertisement is less than an ad in print or television.

Get started on societal to grow your business

Social media has a treasure trove of advantages that will help you grow your company. By using it to learn more about your customers, engage with your audience, and extend your brand reach you’ll be converted before you are aware of it.