Getting a job today is not like it was five, or even two years ago
Having a resume or CV just won’t cut it when you’re competing for the job you desire. Today you must truly have a personal brand that not only shares your education, experience, and skills but also speaks to what type of individual you are and what matters to you.
So it’s no coincidence that getting, and keeping, the attention of your ideal employer is, in reality, very similar to that of a business attracting their ideal clients.
The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression on a potential employer before they size you up and move on.
When they Google you, they’re going to produce a quick decision about whether it is worth their time to take a deeper look at you and what you could offer them.
Sound harsh? The entire world is a cruel and unusual location, my friend.
You must ensure that what they see shows them that you not only have the abilities and expertise that they desire but that you would likewise be a great fit for their team and company culture.
LinkedIn and other social networking sites are advantageous for employers who use them for both networking and recruiting.
The capacity for LinkedIn and other social media sites to play an important job in your employee recruiting strategy increases as millions of potential employees profile themselves on these sites each year.
It’s not enough anymore just to post a job vacancy on Monster.com, CareerBuilder.com, Craigslist.com, or other on-line job boards. Employers are spammed with hundreds of resumes from unqualified applicants when they post on the huge boards.
There are over 433 million users on LinkedIn and many of them though not all are probably competing for the same jobs. Investors have scored big as shares soared after Microsoft MSFT, 0.45% agreed to buy the livelihood website for $26.2 billion.
Members of the site are still buying a big payday in the form of a brand new occupation. To enhance your chances of scoring the next great gig, it helps to know how recruiters utilize the website.
Recruiters scour the world’s most popular professional networking site searching for the best candidate, but there’s a lot they do before they even get to your profile page. Some 93% of hiring managers hunt LinkedIn for recruits, according to a survey by career website Jobvite; 65% search Facebook, and 55% consult Twitter accounts. Another 18% of recruiters search Google and, in case there are any homemade videos lurking about, 15% will type your name into YouTube.
Now that LinkedIn LNKD is a decade old and has more than 200 million members, most professionals have figured out the way to set up a profile and build connections. But with ever-rising numbers of hiring managers and recruiters using the website to hunt for job candidates and prospective companies habitually checking LinkedIn before they make hiring decisions, it’s worth reviewing your profile to make sure it does you the finest.
Finding Jobs on LinkedIn
LinkedIn’s Job Board
“Occupations,” one of LinkedIn’s top menu items, provides you multiple methods to obtain the multitude of advertising that employers and recruiters pay LinkedIn to feature, along with others that the site aggregates from through the web.
Making things real simple, the website directs you through a process whereby you can create your own profile of what job you are seeking based on location, business, and more. Obviously, you can change your own profile at will, but nonetheless, it really is set will determine what advertisements LinkedIn will feed you.
After you’ve clicked on the “Jobs” link in the menu on top of most LinkedIn pages, you can search through the occupations by title, keyword, or business (employer) and place.
After you have typed in a query and clicked the “Search” button, pay attention to the choices LinkedIn offers you in the proper column of the results page. You can focus the search results on specific companies (a.k.a. “Business”) and locations. LinkedIn also offers additional interesting filters like the date the job was posted (ranging from the last 24 hours to the default “anytime”), experience level (from entry level to executive), to occupation function which varies depending on your original search.
It is recommended to start with a fairly extensive hunt with a limited number of parameters, then add or filter the results (i.e. jobs posted this week for particular employers) until you get a decent number of positions you can fruitfully examine.
The center of your LinkedIn homepage is committed to updates. Here, you’ll not only see articles the Pulse characteristic thinks you may be interested in but more to the point of this article you will see the status upgrades of your links. Take care to scroll through these updates on a regular basis because upgrades are not searchable.
Often you’ll find recruiters, hiring managers, or HR staffers post something like “Looking to hire XXX” with a link to a description of the part to be filled.
Try searching through the updates (or “Posts”) using hashtags, like #jobs, #hiring, #salesjobs, or whatever is suitable for your job search. Not every update is going to be a job posting, but many wills.
It’s possible for you to join up to 100 LinkedIn Groups at any one time. There are groups based on everything conceivable: faculty alumni, location, skill set, job function, industry, hobbies, etc. Many groups exist to assist people with the job hunt, too.
To find Groups, click on the “Work” grid icon in the top right of the majority of LinkedIn pages, as well as a drop down image will open offering you several alternatives.
Each LinkedIn group has its own menu structure including Dialogs, Jobs, and Search. Click on the Jobs link to find a job posted specifically to that group.
Firm pages abound on LinkedIn. Find them by typing a company name into the search bar near the top of the page.
Most often company pages are used for employer branding. That is to say, they create the best possible picture of a given business as a desirable area to work.
Normally there will be a listing of open jobs at the business or a link to the company’s employment portal on its site where all the open positions are listed. You will locate information on companies in the primary Interests menu near the top of LinkedIn, or you can do a search for businesses.
Now that you’ve found a job opening, don’t employ!
Of course, the easy thing to do is simply apply for multiple jobs in a short span of time by clicking “Apply” numerous times. Yet when you do, you take a wild leap into the uncharted resume black hole. And then you usually will have no method to guarantee that your resume will actually be read by a decision maker.
Instead, take more hours with each excellent job prospect. Use LinkedIn’s characteristics to see who posted the job, and who you might understand or be connected to that works in the firm. Construct those contacts into networking partners.
Most firms have some type of employee referral bonus program, and it will be a “win-win” for you and also your business contact if he/she brings your curriculum vitae to the interest of the hiring manager or the HR staffer assigned to fill the position. You’ll minimize the probability of your cv evaporating into the vapors, and maximize the likelihood your credentials will be reviewed with care.