Perhaps you have wondered why famous YouTube personalities treat their channels as a full-time job? Well, the answer is easy! It’s because they get a handsome sum of money from their YouTube Stations.
Recently, New York Times did a profile on Olga Kay, a well-known YouTuber, and revealed she has been earning $100,000 $130,000 from her YouTube Channel per year (that’s $8.3k 10.8k per month) for last three years.
In exactly the same manner, many Pakistani social media stars (and even media stations) set their videos online on YouTube.
Thanks to YouTube monetization, these YouTubers and TV channels make money when people view their videos. This serves as a nice revenue stream for them.
You don’t make money based on several views you have. You make money predicated on individuals engagement with all the advertising. Engagement here means clicking or viewing an ad for more than 30 seconds. YouTube Advertising is managed in the Adwords platform. Advertisers select advertising on a Cost Per Click (CPC) or Cost Per View (CPV) model.
Types of Advertising in Youtube
Cost Per Click (CPC)
CPC is when an advertiser pays money based on clicks. So if a certain keyword has a CPC of $3 and someone clicks on that ad, it will charge that advertiser $3. These text ads pop up in the lower portion of the screen during the video and can also show up as a square banner on the right side of your channel.
Cost Per View (CPV)
CPV is when an advertiser pays cash predicated on views. A perspective for the advertiser means someone sees an Ad for at least 30 seconds or half of the ad; whichever comes first. That man could click that advertisement 50 times but it still wouldn’t bill the advertiser more because they’re not paying for the click, they’re paying for the view.
You’ve probably heard stories about regular people earning money on YouTube. While bringing in a large number of dollars probably isn’t realistic, you should start earning cash immediately, particularly when you’ve got a strong subscriber base. Follow this guide to get your videos monetized and start bringing in revenue off of those YouTube advertisements.
The convenience and far reach of the net have given millions of people the capacity to make a living by monetizing just about any skill, talent or opportunity. But, as is the case with any moneymaking venture, lots of misconceptions surround specific strategies. Think YouTube.
Especially, you’ll consistently see that platform’s name rise to the top in articles about making money from home. Yet, while you can certainly generate income with YouTube, that aim is not generally achieved in the standard manner everyone wants you to believe.
In fact, to earn money from YouTube, you have to dig a little deeper and establish a more sustainable strategy.
The challenges of generating money from YouTube
The YouTube myth goes like this: Post some videos, attract viewers and then cash in on sales generated from ads. It sounds simple and effortless, so that’s the story everyone regurgitates and uses to sell get-rich-quick schemes. On the other hand, the reality is that you aren’t able to make a healthy income based on YouTube ad revenue alone.
In other words, you’re only going to earn a couple of thousand dollars for every million views. And, make no mistake about it, getting millions of views is extremely challenging. The good news is the fact that YouTube advertising aren’t the only revenue-generating opportunities for creative individuals willing to work hard and develop real business plans.
It’s easy to get started, simply use Googles Creator Playbook. But it’s more challenging what you do with it afterward.
If you want to begin a journey on YouTube, do not see it as a monetizing platform, rather, view it as a trigger to help expand your income source. Here are some ways on how to make money on YouTube:
Alternate options for producing YouTube earnings
To be able to earn a healthy income from YouTube, stop viewing that platform as a monetize-able medium in and of itself. Instead, think of YouTube as the driver. The real way to generate income from YouTube is to leverage its massive network.
Sell your own goods with Shopify
Did you know that YouTube is the next largest search engine in the world behind Google? From a marketing point of view, it doesn’t make sense to blow off this huge resource. One of the top money-making opportunities would be to use YouTube to sell your own physical products.
Let’s suppose that you already have a product to sell. You can set up an e-commerce storefront using a resource like Shopify, then make videos that fit into your products niche. At the conclusion of the videos, you can produce measured CTAs that funnel traffic to your product landing pages.
There’s obviously a lot more to it than this, but for all intents and purposes, that’s what the conversion funnel looks like. In the event, you’ve got a superb merchandise as well as your videos are easy and engaging, this funnel will work almost every time.
Sell premium videos with Yondo
If your end goal is to really make money from videos, there’s a much better alternative than just relying on your measly allocation of advertising sales. Instead, produce a YouTube channel and construct an audience. The primary goal is to engage this audience and build a brand name. Subsequently, once you’ve established a reputation, begin driving visitors to your own landing pages where you can upsell viewers with superior video content.
Among the best ways to do this is by making use of a solution like Yondo, which lets you create your own store that sells on-demand video content with your own domain. It’s possible for you to sell pay-per-view rentals, monthly subscriptions or anything in between. Best of all, you can set your price and you also don’t have to divide revenue down the center with YouTube.
Direct traffic to affiliate links
Internet affiliate marketing is clearly a hugely popular online money making the opportunity. The problem is that so many affiliate marketers don’t put forth the effort it takes to actually generate a substantial income.
Instead of relying on static sites to drive individuals to affiliate links, try creating a lively YouTube channel and using it as the principal catalyst. As the internet continues to move toward video as the main form of content, you can get ahead of the curve and start to gain now.
If you examine the most successful YouTubers, you’ll detect the sponsorships and advertisements they have in their video recordings. These prices are chances the video-makers have discovered on their own.
The great thing about sponsorships is the fact that you don’t have to give YouTube a cut. Plus, you can negotiate whatever contracts you need based on opinions along with the size of your audience. Typically, the amount of revenue you generate from sponsorships is substantially more than YouTube advertisement sales. (Meanwhile, you can still produce ad sales. So it’s like having two sources of income from the same video.)
Transition Into live speaking engagements.
Finally, leverage your YouTube reputation and attract live speaking engagements. In case the YouTube channel you make is focused on a particular market or audience, do some research about annual conventions or other industry events that have keynote speakers. Then, utilize your YouTube statistics and some of your best clips, to put together a package and pitch to the directors of these events.
Live speaking engagements may be quite lucrative. It’s possible to generate thousands of dollars from just an hourlong presentation. Thus, be sure you’re seeking out these opportunities. and never disregard a chance to grow your crowd.
Think outside the box
Can you make real money with YouTube? Absolutely. Are you currently going to generate a substantial income by relying on impression-based ad earnings? Probably not. Instead, you must spot ways in which you can leverage YouTubes network to action revenue streams.